We didn't write another set of guidelines. We made culture tangible.

Building a strong culture becomes increasingly difficult as organisations grow and teams become more dispersed. Like many businesses, Canopy had a clear set of organisational values, but there was no consistent way for employees to recognise, celebrate or reinforce those behaviours in everyday work.

The challenge wasn't to redesign the values themselves. It was to create an internal campaign that would bring those values to life, encourage participation and help strengthen connection across a team that rarely works together in the same physical space.

Rather than creating another set of internal guidelines, we designed a campaign that transformed company values into something tangible and rewarding. At the heart of the campaign was Value in Action, a quarterly recognition programme built around collecting beautifully designed enamel pin badges, each representing one of Canopy's core values.

To support the campaign, we created a complete suite of branded assets including the visual identity, campaign graphics, certificates, collector cards, reward stickers, gift cards and supporting communications. Every element was designed to reinforce recognition while encouraging conversation and participation across the organisation.

By turning recognition into something physical, visible and enjoyable, the campaign helped move company values beyond documentation and into everyday behaviour, creating regular moments of celebration that strengthened team engagement.

Value in Action provided Canopy with more than an internal recognition programme—it created a lasting campaign that helps make organisational culture visible. The combination of thoughtful campaign branding, physical rewards and engaging communications encouraged employees to celebrate one another while reinforcing the behaviours that define the organisation.

The project demonstrates how creative campaign design can strengthen internal communications, improve employee engagement and help organisations build culture intentionally rather than leaving it to chance. As recognition became more visible, conversations increased and stronger connections developed across a team that rarely meets face to face.

• Internal Communications Campaign
• Campaign Strategy
• Campaign Branding
• Employee Engagement
• Recognition Programme Design
• Creative Direction
• Graphic Design
• Print Design
• Campaign Assets
• Campaign Management

This project combined campaign strategy, branding, internal communications and employee engagement to help Canopy transform its organisational values into an experience that employees could see, share and celebrate. By designing a campaign around recognition rather than documentation, we helped make culture more visible, more engaging and more meaningful across a distributed workforce.